ABOUT NEW MILFORD WEB DESIGN

 

New Milford Web Design creates simple, informative html websites for small business, organizations and individuals. My approach to website design has remained pretty much the same since I began doing this type of work back in 1997. “Keep it simple, practical, useful and affordable.” Rather than offer a multitude of options with varying degrees of success, I prefer to accomplish a few things done exceptionally well. New Milford Web Design is a freelance, single designer webstudio. There are times that the schedule is wide open. Other times there may be a waiting list before a new project can begin. Services also include webmarketing, organic SEO, site evaluations, onsite photography, custom graphics and site development/consultation (to name a few). Your inquiries and  questions are always welcomed.

 

 

TOPIC OF THE MONTH

InBROWSER EDITING with ADOBE MUSE

 

November 2016. In the past, I created and served html pages to websites individually. Technically, this is a real “old school” way of doing things. While there are SEO and page layout/design advantages in using hand coding practices, I  am a realist – and began looking for an alternative to accommodate particular client needs (and possibly even make my life easier).

 

Throughout the past few years (“Yes, YEARS!”) I have searched, (re)searched and experimented, and… (ultimately) been disappointed when looking for something that would work for my existing (and new) clients that were interested in DIY websites. People wanted something that resembled the utility of Wordpress, but without the technical and design/layout limitations. I looked at Wordpress, WIX, Weebly, and Squarespace closely. While they are all great options in their own right, they were not what I believed many of my clients were looking for. Website-owners wanted to edit their websites (on their own), but didn’t want the “template look” on their websites. They wanted to be able to make changes, but they didn’t want the learning curve required by the individual CMS. The fact is they also wanted the failsafe of being able to call someone (me) to “fix” any of the possible “mistakes” they would (eventually) make in their Do-It-Myself adventure. They  wanted the optimization required for search engine indexing, but (alas) they didn’t have the slightest idea of what to do and (more importantly) what not to do to be successful at that on their own.

 

So, I became frustrated along with them. Everything that was available seemed to include  widgets. There were even widgets that interacted with other widgets to make things happen. I have lasted nearly twenty years building websites based on very simple principles. When I built a website I knew what was generating the site because “I built it.” With most DIY-Websites there is an appearance of “simple,” but once you want to do something that doesn’t “fit into the template” – well, things tend to get messy. When something “goes wrong” in a CMS, it usually opens the door to additional expense for the site-owner, and a quandary between intent and accomplishment of the website for the designer.

 

Enter... Adobe Muse. I have used Adobe software since the day I opened my first file on a computer. I still favor Photoshop 2.5.1 (which came out in June 1991) over all versions that followed (and I keep a working version of it loaded on an older computer here… “just for the novelty of it”). I use/used just about every publishing, image and video application Adobe has offered - Photoshop, Illustrator, Acrobat, Dreamweaver, InDesign, etc.

 

After I loaded the new Adobe Cloud on my Mac, I started playing around with Adobe Muse. It is a relatively new program for Adobe – first released in 2012. It is the next step up in the website builder category since Adobe’s GoLive was abandoned in 2008 (which was the same year Adobe bought Dreamweaver from Macromedia). From a technical point-of-view, Muse is still pretty much in it's infancy. But, from a practical viewpoint, it is actually quite stellar.

 

Anyway… I have played with Muse for the past few months. In fact, it is increasingly becoming my “go-to” application for building smaller websites. As it is becoming more so my choice for site development. I have actually paid attention to the updates and revisions when published by Adobe. [I followed a similar path when Adobe first published GoLive; which will always remain my favorite site-builder of all times for many reasons – and I will always hate Adobe for dropping it!]

 

But I drift…

 

The point I’m attempting to make is that buried within Adobe Muse is a feature known as “InBrowser Editing.” I dismissed it for a while. But, I kept stumbling on it. And, like the proverbial answer that’s always right under your nose – I realized that Muse might be the option that my DIY site-owners were looking for. Sweet enlightenment! I can build a site, load it to the server and my clients can make changes and updates directly from their own computers. In turn, I can assist the site-owner if they have a problem with their update without totally destroying the site in the process. In a nutshell, it is kind of cool.

 

However, we need to be totally transparent while discussing this option. It does have limitations. Adobe says they are working on expanding features to the editing capabilities, but (for now) it is very much a very simple “text/image editor” feature. The good part is that these basic features address precisely what most people are looking for. They can update a price list, or change the wording on a page, or swap out an image for another on their own. For anyone with html experience, that might not sound like a whole-hell-of-a-lot. But, for the majority of people… it is just what the doctor prescribed.

 

Am I excited about this option? Well, I’m writing about it. And, I don’t write about things that don’t interest me. If you would like to learn more about how your site can be created, transposed (for older/existing websites), or managed using the Muse InBrowser Editing feature, simply contact the webstudio.

 

You do not need to purchase or download any software to use this feature. It works well from within all regular browsers normally installed on your desktop, laptop or tablet. Below is a video explaining what is possible. I am positive that more features will be added as the development team works on the program.