About Website Pricing

“HOW MUCH?"

 

There are dozens of variables involved in compiling a cost estimate to what your website might/will cost. The key is, "What are your expectations?" That answer to that question is why most studios will not post prices on their websites. It is simply way too risky for them to do so.

Before giving a price, it is customary to review your goals, and to inquire if the materials of the website will be submitted (by you) or will they need to be supplied (by the studio/agency). As well, it is important to establish such things such as whether the website will need regular updating and maintenance.

Without complicating the issue, a very basic "web page" (with supplied content) averages about $25. A four page website would cost about $100.

Easy enough?

If all you want is "something on the web," it is that easy and painless.

But, it can get complicated if you want/need more.

Ask yourself some questions before you ask about the $25 web page:

  • Will you be able to supply all the required text (in digital form)?
  • Do you have all the graphics and photographs required for the website?
  • Are you concerned about Search Engine ranking?

Your answers to those three questions can change the actual cost(s) of your website. If you have questions about how much of an influence those factors are, or what you may be able to do to keep the costs down – email or call the studio.

 

KNOW YOUR BUDGET

 

Sometimes a certain goal may be out of the reach of your immediate budget. If that is the case, do not simply shelf your plans for the website. The studio offers very convenient, no-fee financing for a variety of projects. Postponing your website project is never a good idea. It is impossible to gain back time that is lost - whether it is establishing your first website or taking steps to improve your existing one.

Pricing and costs vary from project to project. Whether you are planning on a very simple "once and done approach" to your website, or you have intentions of striving for Page One Google – the reality is that nothing happens if nothing is done. A sure step to accomplishing nothing is to refuse to accept the fact that being on the web is going to cost you money (regardless of whether you do it yourself or hire someone to do it).

The trick is to figure out how much of an investment you can make. Initial website costs are an investment – something you will gain benefits from in the future. The notion that you can make a nominal investment to reap a large return... doe not make sense. It just doesn't work that way. The practical thing to do is establish a realistic (short-term and/or long-term) budget for your web project and see what can be done with it. It will make your life much easier, more pleasant and less frustrating in the long run.