MAKING THE BEST OF WHAT YOUR HAVE

Reality Versus Reality

 

 

I came across this video from ©McDonald's-Canada some time ago. Through the years I have seen the footage (and it's transcript) used on various platforms. I appreciate the straight-forward simplicity, explanations and concepts presented in the video.

 

 

The takeaway I would like to share from the video is two-fold.

Firstly, McDonald's is using their own product on both sides of the presentation. The Restaurant version and the Photoshoot version are still their product.

The second point is the fact that creating a public perception of a product or service takes work and time.