Getting a perspective on "where we are" (for existing website owners) – or "where we would like to be" (for new website owners) – is always an interesting topic for discussion.


Generally, most website owners would simply like to be #1  + Page 1 + Google for any and all searches.


For those who may not know better... THAT does not "just happen."


To assure those that do know better... there ARE ways to grow your ranking in the search engines.


For both the impractical and the practical, the starting point is to set some benchmarks and build from there. I came up with a basic SEO-Worksheet almost 10 years ago, and have continued to use it since. “Is it bulletproof?” Of course (pause),... it is not! However, it does help create the foundation for serious and productive discussion and site development (i.e. rank and visitor rate improvement). Everything has to start somewhere. Starting with some basics just makes sense.


If you are a new website owner it is important to keep in mind, you are NEW! Your site is starting with absolutely no rank. Remember, just because you HAVE a website doesn't guarantee that Google, Bing, or Yahoo will even index it. For those with more mature sites, just because you've been around for awhile doesn't offer any guarantees either.


The Internet is continually changing. It is dynamic simply by it's nature. What was ironclad last year (or even last week!) doesn't necessarily hold water today (or tomorrow!). But, the risk of losing or gaining rank actually has little to do with Google, Bing or Yahoo in and of themselves. “Say what?” you may reply. Well, here's something to think about. The search engines are only digesting information and sorting the content of the pages on the internet into some sort of "search-able" format. The real source of "rank" is/are your site visitors, both actual and potential, and the content of your website that leads them to your pages. You might have the coolest product or service on the planet, but if you are not presenting it to your potential new viewers (or if your site simply bores your regulars), they will (eventually/inevitably) go elsewhere. When you attract attention, you gain rank (i.e. worth). When you lose the attention (the worth-value) of your visitors, you lose rank. It's a simple formula.


The SEO-Worksheet is a first step in addressing what may be possible with any website. We identify keywords and key phrases which become central to what your website development will be focusing on. If you sell widgets and your website doe not effectively show, talk about or even mention the types of widgets you have... it is a virtual path to perdition. “Are your widgets different, bigger, better or more expensive (or less expensive) than someone else's?” Tell your visitors about it. You may get their attention with a photograph or graphic, but you engage them with WORDS and "calls to action" (email inquiries/forms, call back options/phone calls, etc.).


I adhere to a very simple approach to Organic SEO when working on a client's website. Initially, it often seems remarkably tedious and long-winded. In time, however, it is both the most cost-effective and practical way to achieve a long and sustainable presence in the search engines.


I encourage you to contact the webstudio if you have any questions.