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storyboard website layout concept




Well,... kind of.


There are a dozen dynamics involved in choosing a web designer for your organization, business or project. I can only speculate on what initiates most people to call or email the web studio. At times I think it might be price or budgeting. Other times I might guess it has something to do with design or functionality. Possibly it was a referral from an existing client? And, the list (and speculation) goes on...


According to the US Department of Labor, there were 162,900 web designers in the United States in 2016. To be honest, I am honored whenever someone does inquire. Those odds 1:162,900 equate to a little less than half of my chances of winning $100,000 in Connecticut's Daily Cash Five Lottery. From that perspective, I'm winning on a fairly regular basis! However, there is a particular difference between how people find New Milford Web Design and the random nature of a Connecticut State Lotto Game. It is a difference that all website-owners (including myself) need to address.


While most people may enjoy visiting a well-designed website, they really appreciate (and are more likely to revisit/recommend) websites that offer them the information they are/were looking for. That single point is what 90% of my time is spent on when developing client websites. Offering the information, facts, merchandise, or services that your site-visitor is seeking should be the baseline to building (and improving) your website. There are actually a few steps involved in making that happen. And, there are a few more steps involved once you start to understand how those efforts correspond with those of your competitors.


The real “trick” of a successful website layout is to engage with your site-visitor. First off, making your site navigation as user-friendly as possible is key. Second is offering pertinent information upfront. “Engagement” includes the number of pages a visitor may view, and how long they may stay on a particular page. Having a decent analytics attached to your website can offer that information. Using those analytics can help you/me improve how visitors interact with your website. In short-form, the analytics offer a way of seeing what people are viewing and trying to make sure they are “finding” what you want them to see.


Though debatable, engagement is probably more important than most other aspects of your website – including the website's “eye-appeal.” Eye-appeal is one thing. Having someone's attention and interest (and offering them what they are looking for) is another. If you don't have an analytics program attached to your website, and even if you do, and you are interested in a simple matrix on how your website is doing, I suggest visiting Alexa. Simply type in your website URL and take a look at the numbers. For even more fun, type in the URL of your favorite competitor and compare their results with yours. Although your Alexa results may not be iron-clad, it does offer a nice reference point nonetheless. Be sure to scroll down the Alexa page and view “How engaged are visitors to”


storyboard website layout concept


storyboard website layout concept


storyboard website layout concept


storyboard website layout concept


storyboard website layout concept