WEBSITE CONTENT

 

Content = Words + Images

 

"Content" is what people will view, read and react to on your website pages. It should include what you want people to know, learn and experience about you, your business or your organization. Content can be persuasive. It can be informative. And, it can be for-the-fun-it. It can be all three. Your website content is your story on the internet. Content is the reason why people come to your website. Take it seriously. Enjoy sharing it.

When compiling content for a website it is important how you create, gather and organize materials. Deciding what you want to share with people is the start. Figuring out what people are looking for is part of the endgame. Sometimes there is process between those two actually meeting. That's simply how it works.

It is always best to create your own content. Compose the words yourself. Take your own photographs. Design your own graphics. If you do not have the time (or the inherent interest/talents) to compile your own content – hire someone to work with you to accomplish it. It may cost a few dollars, but it will be worth it in both the short and long run.

If you expect your website to serve as an "online brochure" of your business – there is no real reason to get overly crazy about content. Stick to the basics: Business Name, Address, List of Services/Goods, etc. A brochure website will serve as a positive affirmation that you (and/or your business) exist.

However, after doing this for more than two decades, I have realized that the majority of people want (or need) more than a brochure website, and that most people do not understand the limitations of a simple brochure website.

The fact is that people are not going to find your website simply because it exists. The most practical and enduring way to be found on the web is to be properly indexed by the search engines. And, here is precisely where most brochure websites fail – there is simple not enough content on a brochure website page to attract the serious attention of the search engines. Yes, you will eventually be indexed, but being indexed on Google and not showing up on Page One (or anywhere near it) during a search is not going to do you much good.

 

Content + Search

 

People use search when they need information. The search engines (Google, Bing, Yahoo) index, categorize and rank websites by how significant and relevant website content matches what someone is looking for. If you are only showing your name, address and phone number on your website – that limited information is not significant and relevant when compared to a competitor that has content which talks more about what they do and what they have to offer.

Content building is about having solutions to people's queries. Keep that in mind when gathering materials for your website. There is a misconception that you should create content for the search engines. The reality is actually quite different. If you create content for your website visitors, you will do well in the search engines. Creating valuable content is about telling your story. There will be times you may not be telling the story in the right manner. Take whatever steps are necessary to correct that. Sometimes your story will become irrelevant. Put on the "big-boy-pants" and figure out why. Good content building is a process.

 

Misconceptions + Solutions

 

Many people will hire a web designer and (for whatever reasons) somehow assume that person will also create their website content for them. Pardon me for being blunt, but this is sort of like going to a publisher and asking them to write and print a book so that you can sell it. There is a disconnect. And, it is not how it works.

With that said, I do offer content building services. It does involve my learning about your project, business or organization. It tends to take some time. And, there are fees associated with the service. If you would like more information – I welcome the inquiry.