ARROW PARK
Wedding venue, cultural and conference space

The situation
Arrow Park was in the process of being reimagined as a wedding venue, while maintaining its historic cultural and community gathering place features. The vision was fairly clear, but translating that vision into a website that could grow over time — and support exposure, client attraction, and public audience — was less straightforward. There were many stakeholders, limited internal capacity, and a need for clarity without over complication.

What was needed
More than a “new website,” Arrow Park needed structure: a way to communicate its new purpose clearly while leaving room for evolution as the organization developed. 

How I approached it
We focused first on organizing information in a way that reflected how people would actually experience Arrow Park — not how a typical website template might suggest it should work. I helped guide decisions around content priorities, messaging, and structure, balancing current needs with future growth. The goal was to create a foundation that wouldn’t need to be rethought every time something changed. 

The outcome
Arrow Park now has a clear, flexible framework that supports its mission without locking it into rigid assumptions. The website functions as a steady foundation rather than a constant project. I continue to work with this organization. 

ANIMAL WELFARE SOCIETY
Nonprofit animal rescue 

The situation
AWS Shelter had a website that technically existed, but it wasn’t serving the organization well. Information was difficult to maintain, updates felt stressful, and the site didn’t reflect the care and intention behind the work being done every day. With limited staff and time, the website often became something to avoid rather than a tool to rely on. 

What was needed
They didn’t need a flashy redesign. They needed clarity, simplicity, and a site that could be updated without friction — even as the organization’s needs changed. 

How I approached it
We focused on simplifying structure and language, making it easier for both visitors and staff to find what mattered. I guided decisions around what content truly needed to live on the site and what could be simplified or removed. The work emphasized sustainability over perfection — building something that could evolve calmly instead of requiring constant fixes. 

The outcome
The site became easier to understand, easier to maintain, and less stressful to manage. It now supports the shelter’s mission rather than competing with it. I continue to work with this organization. 


Note: If these projects feel familiar — or reassuring — that’s usually a good sign. I also work on numerous smaller projects, startups and consult on a variety of matters. If you have questions or concerns? Ask. We can talk about things.